Chromalox to Unveil New Brand Positioning at POWER GEN International Show

Chromalox’s POWER GEN International agenda includes a new branding reveal, thought-leadership presentations, and DirectConnect™ and XtremeDuty™ product technology platforms.

CHX-A XtremeDutyDirect Connect HeatersPITTSBURGH, PA—December 6, 2014 – Chromalox, a leader in advanced thermal technologies, will unveil new brand positioning at the POWER-GEN International Show on December 9, 2014. Alongside a new company logo and positioning, Chromalox will introduce the company's Process Heating, Temperature Management, and Component Heating Solutions segments.

“We've reinvented the brand that invented the electric heating industry and POWER-GEN is the perfect venue to showcase our updated brand positioning for our target markets,” said Troy Dixon, Vice President Marketing & Business Development. “Our goal with rebranding is to position Chromalox as a leader in advance thermal technologies engineered for world's toughest industrial heating application while leading the industry into a new century of growth and innovation.”

In addition to the updated brand roll-out, Chromalox will host thought-leadership presentations on December 10th in booth #2601. Led by Chris Molnar, Chromalox Vice President of Industrial Heaters & Systems, and Rob Coburn, Global Product Manager for Industrial Air Heaters, the informative presentations will highlight new product technology platforms DirectConnect™ and XtremeDuty™. The “Maximize Power Efficiency and Profitability through DirectConnect™ Medium Voltage Electric Heating Technology” presentation will be held at 11:00 a.m. and 3:00 p.m. “XtremeDuty: Applying Heat in the Harshest Environments” will be held at 11:30 a.m. and 3:30 p.m. 

DirectConnect medium voltage electric heating systems drastically reduce installation and operating costs while providing pollution-free operation for process heating. The DirectConnect solution additionally adds lowered safety concerns, minimal maintenance and accurate temperature control for heating systems in heavy industries including power generation, oil and gas, petrochemical and chemical. Chromalox DirectConnect heating systems bring a safe and reliable technical design for metal-sheathed electric process heating and power controls for heating systems operating at medium voltages. These patent-pending, Chromalox DirectConnect medium voltage electric heating systems capture all the advantages of electric process heat while offering significant cost savings over low voltage, high amperage designs.

Chromalox XtremeDuty heating applications allow operations to survive the harshest conditions on the planet. With the most rugged and reliable engineering available, Chromalox XtremeDuty greatly decreases risk, downtime and operating costs, and eliminates doubt and uncertainty from challenging environmental operations. Both DirectConnect and XtremeDuty product technology platforms will be on display and presented on the POWER GEN show floor. 

“As evidenced by our new product technology platforms and thought leadership presentations, Chromalox continues to focus on investing in advanced thermal technologies supporting our customer needs,” added Dixon. “At Chromalox we are dedicated to providing unique solutions to difficult and challenging problems that our customers encounter everyday.” 

To sign up to attend one of Chromalox's thought leadership presentations, please RSVP to Chromalox. For more information about Chromalox's branding and product suites, please visit the Chromalox booth #2601 at POWER GEN International.

About Chromalox
Around the world, Chromalox is known for advanced thermal technologies engineered for the world s toughest industrial heating applications. We partner with our customers to find elegant solutions to the most difficult and unique heating challenges. Our Heat Trace segment delivers temperature management solutions for piping systems, valves and tanks. Our Industrial Heaters and Systems segment delivers process heating solutions for revenue-generating industrial processes, and our Component Technologies segment delivers component heating solutions for industrial equipment manufacturers. Drawing upon a century of experience, a global footprint, and the most comprehensive set of technologies in our industry, no thermal control project is too large or complex. Founded in 1917, Chromalox is headquartered in Pittsburgh, PA.