Chromalox Minimum Advertised Price Policy
Effective August 1, 2018
Chromalox has established a Minimum Advertised Price (MAP) policy for all Chromalox
products, both standard and custom. This policy is being implemented unilaterally, and
Chromalox will not ask for or accept any assurance of compliance or agreement.
No Chromalox Distributor or Reseller may advertise any price for a Chromalox product that is
lower than the MAP for that product. In all cases, the MAP is the Chromalox List price. This
MAP policy applies to all Chromalox Distributors and Resellers within the United States,
pertains only to advertised prices and does not relate to the actual sale price. Distributors and
Resellers are free to set their own prices in actual transactions.
This MAP policy enhances Chromalox’s ability to compete with other brands and ensures that
all Chromalox products are properly positioned in all forms of advertising, including, without
limitation, print, online and internet communication (e.g. e-mail, web sites), catalogs, direct mail
advertising and other media.
Advertising Chromalox products below MAP would result in the following actions by Chromalox:
- First offense: 30-day suspension of the customer’s status as a Distributor or Reseller.
- Second offense within 3-years of the first offense: Indefinite suspension of the
customer’s status as a Distributor or Reseller.
- During the suspension period, Chromalox will not offer pricing or take new orders from
any suspended Distributor or Reseller. Any order received prior to the suspension will
Chromalox reserves the right to make changes to the MAP policy at any time. Chromalox
reserves the right to make its own unilateral determination as to whether a practice or action is
consistent with our MAP policy.